Life Is Beautiful—Motion Graphics Art Direction

Animated brushstrokes, neon & pastel color palettes, and your favorite music artists, all come together to create a branding package that pops to the beat, and is as fresh as it is fun.

I had the distinct pleasure to help bring to life the visual identity and aesthetic voice of this Las Vegas based music festival. Working in house at Elephant, we strove to create a brand guideline that could work across the entire festival lineup and be adapted for whatever the festival might have to offer.

Motion Graphics Art Director:
Magnus Atom

Creative Director:
Enrique Reija

Client Lead:
Erika Abd-Allah

Client:
Life is Beautiful

Agency:
Elephant